Solspring is a new line of Biodynamic pantry items. Biodynamic certification goes even further than organic, focusing on holistic farming practices. So the designs needed to have elements of sun, earth, and water,
but still be clean and modern. The Modern/Minimalist image below was provided as stylistic
"inspiration" by management.
but still be clean and modern. The Modern/Minimalist image below was provided as stylistic
"inspiration" by management.
The first few design rounds included simple colors and graphics that focused on graphic representations of plowed fields. A lead layout was chosen to move forward with, but no one was excited about the design.
So I asked if we could do another round of designs with more color, and also look at the color of the
Solspring logo once again.
So I asked if we could do another round of designs with more color, and also look at the color of the
Solspring logo once again.
The next rounds were much more energetic, and we chose a new layout that was still Minimalist yet felt more Modern than our previous designs. The use of bold colors to differentiate the sub-brands and flavors was also a great addition to the lineup. The final layout includes an abstract illustration of the sun and leaves in a style that also mimics the lines of a plowed field - bringing us back to the core values of Biodynamic certification.
